ABSTRACT
Modern marketing companies are increasing, recognizing the value of an effective communication and promotion Programme for their entire public. This includes Beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this project dealt on the “The Impact of Promotional activities on the marketing of Golden Morn Product in Enugu Metropolis. This was divided into five chapter. The chapter one contained the introductory part of the project. Literature review, research design, data presenting and analysis, conclusion and recommendation made up other four chapters.
The researcher made use of both primary and secondary data, structured questionnaires were the methods used for the collection of primary data, and secondary data were also collected from textbook and various research materials. The researcher used population of 465072 selected randomly. But using Taro Yamani, a sample size of 400 was used.
In chapter four table and Chi-square was used as a statistical tool for analyzing the data. In which he recommended that the price of Golden morn product should be reduced as the research data showed that its consumers were price sensitive and they should embark on aggressive promotion activities and sales promotion to real their target customers and reduce and their target customer and reduce an the activities of competitor as the data show there are may competitors. The concluded that they showed he used by the company to reduce the effect of competitors and help to maintain stable price for their product.
TABLE OF CONTENTS
Title Page ii
Certification iii
Dedication iv
Acknowledgement v
Abstract vi
Table of Content vii
CHAPTER ONE:
1.1 Introduction 1
1.2 Statement of problem 4
1.3 Objectives of study 5
1.4 Research question ` 6
1.5 Formulation of Hypotheses 6
1.6 Significance of the study 7
1.7 Scope of the study. 8
References
CHAPTER TWO
2.1 Overview of Marketing 11
2.2 The promotional mix 12
2.3 Overview of marketing 16
2.4 The promotional Mix 17
2.5 Nature and importance of marketing promotion 25
2.6 The Promotional objectives 31
2.7 The impact of Promotion on marketing 34
CHAPTER THREE
Research Methodology
3.0 Research methodology 39
3.1 Sources of Data 39
3.2 Population of study 40
3.3 Determination of Sample Size 40
3.4 Sampling Technique 41
3.5 Research Instrument Used 42
3.6 Limitation of the study 44
CHAPTER FOUR
4.0 Presentation Analysis and Interpretation of Data
4.1 Presentation of Analysis Of Data 47
4.2 Testing of hypothesis. 54
CHAPTER FIVE
5.0 Summary of Findings, Recommendation and Conclusion
5.1 Summary of Findings. 65
5.2 Recommendation 67
5.3 Conclusion 67
Bibliography
Questionnaire
